Free Shipping on Orders Over $100

Women’s Fashion Over The Years

The year will be over before we know it, and while we could take some time to reflect on how your personal style has changed since the beginning of 2017, we think we’d like to talk more about how women’s fashion has changed over time. After all, what women wear has changed drastically over the last one hundred years. And how better to understand what is in style right now than to take a look back at the styles of the past to see where we pull our inspiration from. In this post, we will discuss what used to be in style for women and how that has changed the way we dress ourselves today. Keep reading to learn more.


If you've ever seen The Great Gatsby or read the book, you are probably relatively familiar with the fashion that was most popular in the Roaring Twenties. This era reflected post-war Revolution in regards to almost every facet of life. Women could now vote and began to join the workforce in record numbers while many new fabrics were being made as well. Cotton and wool specifically were the fabrics of the time, while others did everything they could to get their hands on silk. For the most part, the runways exhibited simple and clean lines with most of the luxury being found in what the clothes were made from. Additionally, hemlines and haircuts became shorter for women as they move towards an empowered future.



When the Great Depression came about in the 1930s, everyone's spirits were at an all-time low. The flapper style that came in the twenties began to fade out and fashion took a more conservative stance as people clung to what they had as the economy struggled. On the other hand, Hollywood glamour was in the spotlight when it came to fashion. Stars like Katherine Hepburn began to sport inspiring clothing, with a focus on the androgynous.


The forties are considered relatively boring where fashion is concerned. For the most part, women began to take advantage of the fact that they were in the workplace and that they could wear the same clothing they wore on the job in everyday life. Uniforms and utilitarian forms of dress became the most popular trends at this time.


The 1950s brought a new refreshing take on fashion. Since the war had ended and the United States had found itself as the victor, fashion came to mean less about work and more about play. Glitz and glamour we're not uncommon, and the female silhouette began to be emphasized through new fashion trends.


As a political rebellion hit the country in the 1960s, young people became the minds behind the fashion of the time. Eclectic fashions were everywhere it seemed, people began dressing in a much more modern way, with bright colors, shapes, patent leathers, and many more new looks emerging.


In the 70s the hippie agenda was at the forefront of fashion and the subculture of disco was born. People more than ever believed in self-expression and that was shown in the way that they dressed. Polyester was the most popular fashion of the time and people could often be seen wearing tight and stretchy layers of clothing that showed off their physique.


The 80s were all about women in the workplace. Shoulder pads were extremely  popular, as were power suits.  In addition to this trend, MTV brought forth Madonna whose unique sense of style became a role model for every girl in the United States. Fashion trends such as fingerless lace gloves gained popularity with everyone wanting to copy the pop icon.


With fashion being at the Forefront of the 80s, it's no surprise that the 90s went the complete opposite way. Fashion took the backseat to several different counterculture trends.  Women dawned looks of punk, grunge, and hip hop, all of which used minimalist clothing that was less fitted than that of the clothing in decades previously.


After the millennium, fashion became a mishmash of everything that had come before it. People even started to believe that clashing looks were meant to be worn together. Additionally, the idea of setting yourself apart from the crowd became more popular and fashion trends that appealed to certain demographics like age groups or genders.


Currently fashion is nearly impossible to pinpoint. People use their clothing to express their individuality, meaning that there is not just one way everyone is dressing. Both men and women push the boundaries of fashion because they can. There is no one way to dress, only a laissez-faire attitude concerning all things considered to be mainstream.

Shop Branded For The Best In Modern Female Fashion

For fashion in 2017, your best bet is to shop branded clothing. We have a collection of many different styles both retro and modern. Check out what are offering in our online store today for both women and juniors.  We are the experts in all fashion new and old, and therefore, have all of the answers to your style questions.